I am the founder of Digital Dallas

Michael Pratt is the Founder and CEO of Panamplify, a marketing analytics company. Panamplify was born out of insights he identified while running Extra Sauce, the digital marketing agency he founded in 2010. An engineer by training, Michael ran the Media, Telecommunication and Entertainment proprietary trading desk at Goldman Sachs for 10 years before forming the statistical arbitrage hedge fund Modulus Capital in 2005. After a long career in finance, he went back to first love digital and started Extra Sauce. Along the way, Michael founded the 4,000 member professional organization Digital Dallas after relocating from New York. He is a 1987 graduate of the United States Military Academy and after serving in the Army Corps of Engineers received an MBA from Duke University in 1994. Michael currently resides in Dallas with his sons Harry and Jack and is an avid cyclist.

Michael Pratt

Michael Pratt


Michael Pratt's activity stream

  • Thank you everyone for your comments. I would like to emphasize something before more SEO/SEM guru’s fly off the handle: As stated in the blog post, this was a survey of digital professionals in Dallas about events that impacted them in 2015. This was NOT a Digital Dallas created list by no means. SO while I understand your being up in arms about the absence of State of Search (an amazing conference, I might add) hopefully, our “credentials” can recover ;-)