What's the future of digital content? On August 24, join us at Digital Fight Club powered by Accenture Digital, where two of Texas’ leading experts on digital media and content creation, Michael Sitarzewski and Mike Orren, will slug it out on the shifting landscape of digital content, and ultimately, what's yet to come.
Across owned, earned and paid channels, digital content creation is on the rise for both brands and media companies. In fact, in the time it took you to read that first sentence, the world has created 9,716 Instagram posts, tweeted 79,800 tweets and shared 769,664 Facebook posts — and that’s just on social media alone.
In this world of intense content creation, distributed publishing and mobile-first consumers, brands and media companies are struggling to stand out. In 2015 alone, while the output of branded content increased by 35%, social media engagement with that content decreased by 17%.1
So what are we to do?
At Digital Fight Club powered by Accenture Digital next week, we’re excited to welcome two of Texas’ leading experts on digital media and content to help us understand this shifting landscape and ultimately slug it out on what’s yet to come. Meet our fighters below, and see you at the fights!
In the first corner is Michael Sitarzewski…
Michael Sitarzewski is co-founder and CEO of Epic Playground, Inc. He is a veteran entrepreneur with a specific focus on Web-based software and services. Michael considers helping people understand and leverage technology his life's work. In addition to creating companies and running Epic Playground, Michael is heavily involved in the Dallas, Texas startup community, building on the lessons from the Boulder and Denver community – where he spent seven years.
And in this corner is Mike Orren…
Mike Orren is the President of Speakeasy, a content marketing, social media and digital promotions agency joint venture between Slingshot Advertising and The Dallas Morning News. He founded Pegasus News, the largest single-city digital news pureplay and sold it to a NASDAQ-traded broadcaster. He also served in leadership roles at American Lawyer Media's Texas Lawyer and at D Magazine. He is a member of Munger Place Church; a mentor and advisor at The Dallas Entrepreneur Center; and a board member at Agape Clinic.