"I want you to hit me as hard as you can" - Tyler Durden
Panels are so 2015!
350 digital professionals witnessed a battle between 10 of DFW's smartest tech minds. Each fight was less than 10 minutes. A panel of expert "referees" weighed in, asked a question and cast their votes along with the audience on a special app made just for Fight Club.
All of this was made possible by Accenture Digital.
Watch a trailer for the upcoming full length feature of the fights
This blog post by Randy Mayeau totally sums up what we tried to achieve.
The Tale of the Tape:
The fights were on the marquee!
Check out what Blaine McGaffigan sketched of the theater.